![](https://freight.cargo.site/t/original/i/75e0a49d810311364f55a4e6c0e690211e0905712860534c9efdc42cca3cbf2d/ps_red.jpg)
![](https://freight.cargo.site/t/original/i/dc73bd2232f9cc71858e9cbbfc70a02621dfa7970c8f753b5c1da33344d85ec5/ps_rose.jpg)
![](https://freight.cargo.site/t/original/i/74f11baa4256a7c84b5243e0cd3f82b60c050dc634ac4ff91e7a9f8857a4f518/ps_white.jpg)
056.
Z’ART
Creative concept, packaging design
Armenian transcription of Z’ART
means jewel/ornament.
What’s why the brand symbol was made from Armenian-style rosette as a metaphor of precious piece of art, same as the Z’art wine.
![]()
Layout of label is essential part of identity.
Z’art label is minimalistic, but sophisticated under the hood
![]()
Z’ART
Wine
March — June 2018
Creative concept, packaging design
Armenian transcription of Z’ART
means jewel/ornament.
What’s why the brand symbol was made from Armenian-style rosette as a metaphor of precious piece of art, same as the Z’art wine.
![](https://freight.cargo.site/t/original/i/c63f9913eee9c312e7b88d8fbe70c663d9e83e6ad22d17ad39532f32bd28537f/logo.jpg)
Layout of label is essential part of identity.
Z’art label is minimalistic, but sophisticated under the hood
![](https://freight.cargo.site/t/original/i/1e657a4de16acbc8bd5fb62742e11b4d285d6a1f0f0ef02bc49402139b4c134f/label.jpg)
![](https://freight.cargo.site/t/original/i/dc73bd2232f9cc71858e9cbbfc70a02621dfa7970c8f753b5c1da33344d85ec5/ps_rose.jpg)
![](https://freight.cargo.site/t/original/i/74f11baa4256a7c84b5243e0cd3f82b60c050dc634ac4ff91e7a9f8857a4f518/ps_white.jpg)
![](https://freight.cargo.site/t/original/i/75e0a49d810311364f55a4e6c0e690211e0905712860534c9efdc42cca3cbf2d/ps_red.jpg)
![](https://freight.cargo.site/t/original/i/c542a9eb079cd4c8419bc540a848660e6645be027471b5ea4cebeca2930db9a8/poster_square.jpg)
![](https://freight.cargo.site/t/original/i/b453c384c4b0b036cc40c8136f056833d20d110633b28223da6a72b048de9b57/bs_red.jpg)
![](https://freight.cargo.site/t/original/i/9b4d5fb1a704e8533ba2e0060d8699fe92282b69262eda3029c89cc436fb0aae/bs_rose.jpg)
![](https://freight.cargo.site/t/original/i/4ffed503c8129367cce3e7e5c01f969cade3de2d7550841f0f0f2ba550af3b0e/bs_white.jpg)
![](https://freight.cargo.site/t/original/i/f1e5a78c0df66cce178b95c7be951edd509d8dc4b15e8b48c2e161db157cf514/red.jpg)
![](https://freight.cargo.site/t/original/i/a09943097dab9a16f399e941944d5238c2abdad1b39e7d961bcc07ab6889eea3/rose.jpg)
![](https://freight.cargo.site/t/original/i/291bf29f4191deaeb636f8fdde41480483e07252f16f87e1e19f4857544773ac/white.jpg)
© 2018 Igor Borisenko ✔️Art direction ✔️ Branding ✔️Packaging design