41.
Creative concept, art direction, retail POSM
Development of creative pallet for ARARAT Kvartirniki campaign. Installation recreates traditional Soviet home party with a modern twist.
ARARAT Kvartirniki creative pallet
August 2021
Creative concept, art direction, retail POSM
Development of creative pallet for ARARAT Kvartirniki campaign. Installation recreates traditional Soviet home party with a modern twist.
![](https://freight.cargo.site/t/original/i/56725665d29686d1a4e1ab9a6748588d990dad6e362e41e5e00b0c914614bb24/ARARAT_KV_pallet_PB.jpg)
![](https://freight.cargo.site/t/original/i/688cc1466c03b8439cb8445018f160a1f47c9bb34d69fbda91b872f5a392a30d/ARARAT_KV_pallet_PB2.jpg)
![](https://freight.cargo.site/t/original/i/dee8398e126af2af63b304a6c29ac97d8e418a353c46d449e3b78493f6ba4e8d/ARARAT_KV_pallet_PB3.jpg)
![](https://freight.cargo.site/t/original/i/f8a5a63484d69782daa225aa2de78bea498ee19d38f46d687da24eaa0d0260ac/ARARAT_KV_pallet_PB4.jpg)
![](https://freight.cargo.site/t/original/i/19969942bf0ec0a11019ad1810fd61aed9155b63d4f22985d192a8d1fee5c14e/ARARAT_KV_pallet_PB5.jpg)
![](https://freight.cargo.site/t/original/i/4f5c9fc0072b91ae1d3ef6ab53c4c0eb7b628aba6be45187dcfe4f71b5080d1f/ARARAT_KV_pallet_PB6.jpg)
![](https://freight.cargo.site/t/original/i/e0751ad5a2faccb405ba5601b84c26cbddeac468a1a2f1429cad53b9c7555196/ARARAT_KV_pallet_PB7.jpg)
![](https://freight.cargo.site/t/original/i/4e6a6f2ec04dcb91d4f277eddbe3f4af3b5045777d28e29cb776f553bd6e382c/ARARAT_KV_pallet_PB8.jpg)
![](https://freight.cargo.site/t/original/i/3dabdc2a515e2d1b7cc2c14651f0c7f8fb69fd2f607d61f2637edb7d0052bcc0/ARARAT_KV_pallet_PB9.jpg)
![](https://freight.cargo.site/t/original/i/77465755bb4b670fad72d05cef62f0fd9c005b6c3d855a6aff493c1dfde0a4ab/ARARAT_KV_pallet_PB10.jpg)
![](https://freight.cargo.site/t/original/i/a15dd9dbc0f166ae2f6ca02ac32e5d871fd12203659a7724437dd5e833f00613/ARARAT_KV_pallet_PB11.jpg)
![](https://freight.cargo.site/t/original/i/f5a0dc06c306f87ba18d4c819452bd954cf3fee339e58094d3db555e254c51c9/ARARAT_KV_pallet_PB12.jpg)
Some WIPs:
![](https://freight.cargo.site/t/original/i/cc01b518072a3b658b8c68217dc43336af487599c56e0a27a497439bea139f20/ms3_v2.jpg)
![](https://freight.cargo.site/t/original/i/ab8a91ac20b3074f8b6373fcb74338f26558b0690b296fc24e40157cbbbebdcd/ms1_v2.jpg)
![](https://freight.cargo.site/t/original/i/3ded6c68bbd700791f9ed66ad5f625016371cec7a8c0b0ae42e4a1d584c1074c/ms2_v2.jpg)
![](https://freight.cargo.site/t/original/i/cf850e6b1e5dec809f7d2e02fa1ebcf272e6d89be7b7e1a60c1fe673b47ab090/cc_iso_v2_0015.jpg)
![](https://freight.cargo.site/t/original/i/8977985cbfa02c84a6611324667ed2b4f132c8474c2e72d5a68d43853c3b7e63/cc_iso_v1_0075.jpg)
![](https://freight.cargo.site/t/original/i/9d9383ab68d414b71cee181522aab573619ff8a83f8c5b5eed3f497db8d90f72/ms_v1_078_0078.jpg)
![](https://freight.cargo.site/t/original/i/877c3014cf5945e99c2e93466da214575aec3f4056441ea3eb2218bff7d2b2bf/cover_v1_013_0013.jpg)
![](https://freight.cargo.site/t/original/i/0c37158ef4b4576d134f22acc3e3b483ba4e630eab4574cb019f64459dacb0d3/end.jpg)
© 2018 Igor Borisenko ✔️Art direction ✔️ Branding ✔️Packaging design