January — September 2018
Creative concept, packaging design
The 10-year-old brandy ARARAT Yerevan is a tribute to the 2800th anniversary of the capital of the Republic of Armenia. Revived according to the original recipe of eminent brandy maker Markar Sedrakyan, this brandy became a reflection of his love to the native city and his centuries-old history.
ARARAT Yerevan has an extraordinary strength – 57% alc./vol., which emphasizes the multifaceted aroma and full-bodied, lively taste of the brandy.
Notes of prunes, creamy caramel, linden honey and almonds gently envelop in the bouquet and carry on with a spicy finish of pleasant burning and notes of citrus.
According to the legend, Markar Sedrakyan created this magnificent rugged drink for polar expeditions. The brilliant master wanted for people, even in the hardest conditions of the arctic North, to be able to warm up and enjoy the tender sun and generous land of Armenia.
© 2018 Igor Borisenko ✔️Art direction ✔️ Branding ✔️Packaging design