![](https://freight.cargo.site/t/original/i/43c4621517859cec9f64ff1bd56f72b54939239fed5005c65c835454094cf122/kv.jpg)
26.
Creative concept, art direction, packaging
The Armenian way of making coffee is praised throughout the world. The coffee culture in the country is unlike anywhere else; it is a ritual, a national tradition. Nothing accompanies a pleasant conversation better than a good cup of aromatic coffee. And nothing complements coffee quite like the Armenian brandy.
ARARAT with the taste of Coffee is a fresh take on this tradition, the familiar taste of two drinks in a new blend. In this spirit, we have united the legendary Armenian brandy ARARAT with the beloved taste of coffee. A modern classic is thus born! ARARAT Coffee reveals a rich aroma with notes of brandy and roasted coffee beans, complemented by a full, velvety taste and a warming coffee finish.
ARARAT Coffee
June 2020 - March 2021
Creative concept, art direction, packaging
The Armenian way of making coffee is praised throughout the world. The coffee culture in the country is unlike anywhere else; it is a ritual, a national tradition. Nothing accompanies a pleasant conversation better than a good cup of aromatic coffee. And nothing complements coffee quite like the Armenian brandy.
ARARAT with the taste of Coffee is a fresh take on this tradition, the familiar taste of two drinks in a new blend. In this spirit, we have united the legendary Armenian brandy ARARAT with the beloved taste of coffee. A modern classic is thus born! ARARAT Coffee reveals a rich aroma with notes of brandy and roasted coffee beans, complemented by a full, velvety taste and a warming coffee finish.
![](https://freight.cargo.site/t/original/i/39053c66920ddfaa5ae742e3741b2654265e8639e036b8a263f5733e779c63de/ARARAT_GB_COFFEE_EN.jpg)
![](https://freight.cargo.site/t/original/i/5ed1d50a9a36ac47aa5dab3a12dbafcb656479c8bd780d92fdc8719321265f60/AC_2.jpg)
![](https://freight.cargo.site/t/original/i/03c0ec08656c5cd42bf74bc770852f21401574ec235444182c4c154744313168/AC_07_1.jpg)
© 2018 Igor Borisenko ✔️Art direction ✔️ Branding ✔️Packaging design